Liu, Warren K.
KFC in China : secret recipe for success / Warren K. Liu. - Singapore : John Wiley & Sons (Asia), c2008. - xiii, 191 p. : ill., maps ; 23 cm.
Includes index.
9780470823842 (pbk.) 0470823844 (pbk.)
Kentucky Fried Chicken (Firm)
International business enterprises--China.
Franchises (Retail trade)--Marketing.--China
Fast food restaurants--Management.--China
338.4764795 / LIU 2008
KFC in China : secret recipe for success / Warren K. Liu. - Singapore : John Wiley & Sons (Asia), c2008. - xiii, 191 p. : ill., maps ; 23 cm.
Includes index.
9780470823842 (pbk.) 0470823844 (pbk.)
Kentucky Fried Chicken (Firm)
International business enterprises--China.
Franchises (Retail trade)--Marketing.--China
Fast food restaurants--Management.--China
338.4764795 / LIU 2008