Advertising progress :

Laird, Pamela Walker, 1947-

Advertising progress : American business and the rise of consumer marketing / Pamela Walker Laird. - Baltimore ; London : The John Hopkins University Pr., 2001. - xiv, 479 p., [8] p. of plates : ill. (some col.) ; 24 cm. - Studies in industry and society . - Studies in industry and society .

Includes bibliographical references and index.

9780801866456 (pbk.) 0801866456 (pbk.)


Advertising--History.--United States
Advertising--Social aspects--History.--United States

659.10973 / LAI 2001