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Creative strategy :

Bilton, Chris.

Creative strategy : reconnecting business and innovation / Chris Bilton and Stephen Cummings. - Chichester : John Wiley, c2010. - x, 275 p. : ill. ; 25 cm.

Includes bibliographical references (p. 259-265) and index.

ISBN: 9781405180191 (pbk.)

Subjects--Topical Terms:
Strategic planning.
Creative ability in business.
Technological innovations.

Dewey Class. No.: 658.4012 / BIL 2010

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