Lewis, Herschell Gordon, 1926-

On the art of writing copy / Herschell Gordon Lewis. - 3rd ed. - Evanston, IL : Racom Communications, c2004. - x, 397 p. : ill. ; 28 cm.

Includes index.

9780970451545 (pbk.)


Advertising copy.

659.132 / LEW 2004