Sheth, Jagdish N.
Legends in marketing. Jagdish N. Sheth / set editor, Balaji C. Krishnan. - New Delhi ;Thousand Oaks, Calif. : SAGE, 2010 - 8 v. : ill. ; 25 cm.
Includes bibliographical references and index.
삈Ÿ. Consumer behavior : conceptual foundations / volume editor, Raymond J. Lutz ; contributors, Michael J. Houston, Peter L. Wright, Harold H. Kassarjian -- v. 2. Consumer behavior : empirical research / volume editor, C. Whan Park ; contributors, William O. Bearden ... [et al.] -- v. 3. Visioning the future / volume editor, Balaji C. Krishnan ; contributors, O.C. Ferrell, Rajan Varadarajan, Barton A. Weitz -- v. 4. International marketing / volume editor, Abdolreza Eshghi ; contributors, Johny K. Johansson ... [et al.] -- v. 5. Managerial marketing : the early years / volume editor, Can Uslay ; contributors, Rajesh Chandy ... [et al.] -- v. 6. Managerial marketing : current thought / volume editor, Rajendra S. Sisodia ; contributors, David Aaker ... [et al.] -- v. 7. Organizational buyer behavior / volume editor, Arun Sharma ; contributors, Evert Gummesson ... [et al.] -- v. 8. Relationship marketing / volume editor, Atul Parvatiyar ; contributors, Adel El-Ansary ... [et al.].
8132103009 (set of 8 v. : hbk.) 9788132103004 (set of 8 v. : hbk.)
Sheth, Jagdish N.
Marketing.
Consumer behavior.
Marketing--Management.
658.80092 / SHE 2010
Legends in marketing. Jagdish N. Sheth / set editor, Balaji C. Krishnan. - New Delhi ;Thousand Oaks, Calif. : SAGE, 2010 - 8 v. : ill. ; 25 cm.
Includes bibliographical references and index.
삈Ÿ. Consumer behavior : conceptual foundations / volume editor, Raymond J. Lutz ; contributors, Michael J. Houston, Peter L. Wright, Harold H. Kassarjian -- v. 2. Consumer behavior : empirical research / volume editor, C. Whan Park ; contributors, William O. Bearden ... [et al.] -- v. 3. Visioning the future / volume editor, Balaji C. Krishnan ; contributors, O.C. Ferrell, Rajan Varadarajan, Barton A. Weitz -- v. 4. International marketing / volume editor, Abdolreza Eshghi ; contributors, Johny K. Johansson ... [et al.] -- v. 5. Managerial marketing : the early years / volume editor, Can Uslay ; contributors, Rajesh Chandy ... [et al.] -- v. 6. Managerial marketing : current thought / volume editor, Rajendra S. Sisodia ; contributors, David Aaker ... [et al.] -- v. 7. Organizational buyer behavior / volume editor, Arun Sharma ; contributors, Evert Gummesson ... [et al.] -- v. 8. Relationship marketing / volume editor, Atul Parvatiyar ; contributors, Adel El-Ansary ... [et al.].
8132103009 (set of 8 v. : hbk.) 9788132103004 (set of 8 v. : hbk.)
Sheth, Jagdish N.
Marketing.
Consumer behavior.
Marketing--Management.
658.80092 / SHE 2010