Witcher, Barry.

Strategic management : principles and practice / Barry J. Witcher and Vinh Sum Chau. - Andover, UK : South-Western/Cengage Learning, c2010. - xix, 325 p. : col. ill. ; 25 cm.

Includes bibliographical references and index.

9781844809936 (pbk.)


Strategic planning.
Strategic planning--Case studies.

658.4012 / WIT 2010