Patricia, Maria.
Brand management for international hotels [electronic resource] Maria Patricia. - Chandni Chowk, Delhi : Global Media, 2009. - 1 online resource (105 p.)
9789380075631 (electronic bk.) 9380075634 (electronic bk.)
Hospitality industry--Marketing.
Branding (Marketing)
Product management.
Brand loyalty.
647.940688
Brand management for international hotels [electronic resource] Maria Patricia. - Chandni Chowk, Delhi : Global Media, 2009. - 1 online resource (105 p.)
9789380075631 (electronic bk.) 9380075634 (electronic bk.)
Hospitality industry--Marketing.
Branding (Marketing)
Product management.
Brand loyalty.
647.940688