Taylor's Library catalog

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Sissors, Jack Zanville, 1919-

Advertising media planning / Jack Z. Sissors and Roger Baron. - 7th edition. - xiv, 480 pages : illustrations ; 24 cm

Includes index.

ISBN: 9780071703123 (hardback) 0071703128 (hardback)

Subjects--Topical Terms:
Advertising media planning.

Dewey Class. No.: 659.111 / SIS 2010

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