Alessandri, Susan Westcott.

Visual identity : promoting and protecting the public face of an organization / Susan Westcott Alessandri. - Armonk, N.Y. : M.E. Sharpe, c2009. - xiii, 162 p. : ill. ; 24 cm.

Includes bibliographical references and index.

9780765622662 (hbk.) 0765622661 (hbk.)


Organizational change.
Business enterprises.

659.2 / ALE 2009