Iacobucci, Dawn.
MM / Iacobucci. - Mason, Ohio : South-Western/Cengage Learning, c2010. - xiv, 237 p. : col. ill. ; 28 cm.
Title from cover.
Includes bibliographical references and index.
9780324359770 (student ed.) 0324359772 (student ed.) 9780324784435 (student ed. package) 0324784430 (student ed. package) 9780324784312 (instructor ed.) 0324784317 (instructor ed.) 9780324784428 (instructor ed. package) 0324784422 (instructor ed. package)
Marketing--Management.
658.8 / IAC 2010
MM / Iacobucci. - Mason, Ohio : South-Western/Cengage Learning, c2010. - xiv, 237 p. : col. ill. ; 28 cm.
Title from cover.
Includes bibliographical references and index.
9780324359770 (student ed.) 0324359772 (student ed.) 9780324784435 (student ed. package) 0324784430 (student ed. package) 9780324784312 (instructor ed.) 0324784317 (instructor ed.) 9780324784428 (instructor ed. package) 0324784422 (instructor ed. package)
Marketing--Management.
658.8 / IAC 2010