Critical marketing studies / edited by Mark Tadajewski and Pauline Maclaran. - Los Angeles, Calif. : SAGE, 2009 - 3 v. : ill. ; 25 cm. - SAGE library in marketing . - SAGE library of marketing. .

Includes bibliographical references.

v. 1. The development of critical perspectives in marketing -- v. 2. Theoretical and empirical perspectives in critical marketing studies -- v. 3. Marketing, ethics and society: criticial reflections.

9781847875709 (hbk. : set of three volumes) 184787570X (hbk. : set of three volumes)


Marketing.
Consumer behavior.
Marketing research.

658.8 / CRI 2009