Media audiences /
edited by Barrie Gunter and David Machin.
- London : SAGE, 2009
- 4 v. : ill. ; 24 cm.
- SAGE benchmarks in communication .
- SAGE benchmarks in communication .
Includes bibliographical references.
v. 1. History of audience study -- v. 2. Measurement of audiences -- v. 3. Aggregated and disaggregated audiences -- v. 4. Audiences and influences.
9781847875792 (hbk. : set of 4 v.) 1847875793 (hbk. : set of 4 v.)
Mass media--Audiences--Cross-cultural studies.
Mass media--Psychological aspects--Cross-cultural studies.
Mass media and culture--Cross-cultural studies.
302.23 / MED 2009
Includes bibliographical references.
v. 1. History of audience study -- v. 2. Measurement of audiences -- v. 3. Aggregated and disaggregated audiences -- v. 4. Audiences and influences.
9781847875792 (hbk. : set of 4 v.) 1847875793 (hbk. : set of 4 v.)
Mass media--Audiences--Cross-cultural studies.
Mass media--Psychological aspects--Cross-cultural studies.
Mass media and culture--Cross-cultural studies.
302.23 / MED 2009