Corsi, Patrick.
The marketing of technology intensive products and services : driving innovations for non-marketers / Patrick Corsi, Mike Dulieu. - London : Hoboken, NJ : ISTE ; John Wiley, c2008. - xxv, 230 p. : ill. ; 24 cm.
Includes bibliographical references and index.
184821104X (hbk.) 9781848211049 (hbk.)
High-technology industries--Marketing.
658.8 / COR 2008
The marketing of technology intensive products and services : driving innovations for non-marketers / Patrick Corsi, Mike Dulieu. - London : Hoboken, NJ : ISTE ; John Wiley, c2008. - xxv, 230 p. : ill. ; 24 cm.
Includes bibliographical references and index.
184821104X (hbk.) 9781848211049 (hbk.)
High-technology industries--Marketing.
658.8 / COR 2008