Goldblatt, Joe Jeff, 1952-
Special events : a new generation and the next frontier / Joe Goldblatt. - 6th ed. - Hoboken, N.J. : John Wiley, c2011. - xxv, 550 p., [16] p. of plates : ill. (some col.) ; 24 cm. - The Wiley event management series ; 13 . - Wiley event management series ; 13 .
Includes bibliographical references and index.
047044987X (hbk.) 9780470449875 (hbk.)
Special events--Management.
Special events--Marketing.
394.26068 / GOL 2011
Special events : a new generation and the next frontier / Joe Goldblatt. - 6th ed. - Hoboken, N.J. : John Wiley, c2011. - xxv, 550 p., [16] p. of plates : ill. (some col.) ; 24 cm. - The Wiley event management series ; 13 . - Wiley event management series ; 13 .
Includes bibliographical references and index.
047044987X (hbk.) 9780470449875 (hbk.)
Special events--Management.
Special events--Marketing.
394.26068 / GOL 2011