Marketing research /
William G. Zikmund ... [et al.]
- 2nd Asia-Pacific ed.
- South Melbourne, Vic. : Cengage Learning, c2011.
- xxv, 592 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9780170183345 (pbk.) 0170183343 (pbk.)
Marketing research.
658.83 / MAR 2011
Includes bibliographical references and index.
9780170183345 (pbk.) 0170183343 (pbk.)
Marketing research.
658.83 / MAR 2011