West, Darrell M., 1954-

Air wars : television advertising in election campaigns, 1952-2008 / Television advertising in election campaigns Darrell M. West. - 5th ed. - Washington, D.C. : CQ Press, c2010. - xv, 240 p. : ill. ; 23 cm.

Includes bibliographical references and index.

9780872897786 (pbk.) 0872897788 (pbk.)


Advertising, Political--United States.
Television in politics--United States.
Political campaigns--United States.


United States--Politics and government--1945-1989.
United States--Politics and government--1989-

324.730973 / WES 2010