Champniss, Guy.
Brand valued : how socially valued brands hold the key to a sustainable future and business success / Guy Champniss and Fernando Rodés Vilà. - Chichester : Wiley, 2011. - xxiv, 290 p. : ill ; 24 cm.
Includes bibliographical references and index.
9781119976677 (hbk.)
Branding (Marketing)--Social aspects.
Social responsibility of business.
658.827 / CHA 2011
Brand valued : how socially valued brands hold the key to a sustainable future and business success / Guy Champniss and Fernando Rodés Vilà. - Chichester : Wiley, 2011. - xxiv, 290 p. : ill ; 24 cm.
Includes bibliographical references and index.
9781119976677 (hbk.)
Branding (Marketing)--Social aspects.
Social responsibility of business.
658.827 / CHA 2011