Anderson, James C., 1953-
Business market management : understanding, creating and delivering value / James C. Anderson, James A. Narus, Das Narayandas. - 3rd ed. - Harlow : Pearson Education, 2009. - xxv, 470 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780132089968 (pbk. : int. ed.)
Industrial marketing.
658.8 / AND 2009
Business market management : understanding, creating and delivering value / James C. Anderson, James A. Narus, Das Narayandas. - 3rd ed. - Harlow : Pearson Education, 2009. - xxv, 470 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780132089968 (pbk. : int. ed.)
Industrial marketing.
658.8 / AND 2009