Christopher, Martin.
Relationship marketing : creating shareholder value / Martin Christopher, Adrian Payne, David Ballantyne. - London : Routledge, c2002 - xvi, 242 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780750648394 (pbk.)
Relationship marketing.
658.8 / CHR 2008
Relationship marketing : creating shareholder value / Martin Christopher, Adrian Payne, David Ballantyne. - London : Routledge, c2002 - xvi, 242 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780750648394 (pbk.)
Relationship marketing.
658.8 / CHR 2008