Lamb, Charles W.
Essentials of marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel. - Seventh edition - xxiii, 648 pages : colour illustrations ; 28 cm
Previous ed.: 2009.
Includes bibliographical references and indexes.
9780538478342 (paperback) 0538478349 (paperback)
Marketing.
Marketing--Management.
658.8 / LAM 2012
Essentials of marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel. - Seventh edition - xxiii, 648 pages : colour illustrations ; 28 cm
Previous ed.: 2009.
Includes bibliographical references and indexes.
9780538478342 (paperback) 0538478349 (paperback)
Marketing.
Marketing--Management.
658.8 / LAM 2012