Kotler, Philip.
Marketing management / Philip Kotler, Kevin Lane Keller. - 14th [ed.] - Upper Saddle River, NJ : Pearson/Prentice Hall, c2012. - xxii, 657, [127] p. : col. ill. ; 29 cm.
Includes bibliographical references and index.
9780132102926 (hbk.) 0132102927 (hbk.)
Marketing--Management.
658.8 / KOT 2012
Marketing management / Philip Kotler, Kevin Lane Keller. - 14th [ed.] - Upper Saddle River, NJ : Pearson/Prentice Hall, c2012. - xxii, 657, [127] p. : col. ill. ; 29 cm.
Includes bibliographical references and index.
9780132102926 (hbk.) 0132102927 (hbk.)
Marketing--Management.
658.8 / KOT 2012