Jong, H. Wi.
Innovation and strategy of online games / Jong H. Wi. - London : Imperial College Press, c2009. - xx, 220 p. : ill. (some col.) ; 24 cm. - Series on technology management ; v. 14 . - Series on technology management ; v. 14. .
Includes bibliographical references and index.
Innovations in the game industry : online games versus offline games -- Business models and corporate strategy -- Virtual societies and economics of online games -- The formation process of the Korean online game industry -- Factors promoting growth of the online game industry -- Global development and marketing strategies of Korean online games -- International comparison of online game users.
9781848163560 (hbk.) 1848163568 (hbk.)
Electronic games industry.
Technological innovations.
338.477948 / JON 2009
Innovation and strategy of online games / Jong H. Wi. - London : Imperial College Press, c2009. - xx, 220 p. : ill. (some col.) ; 24 cm. - Series on technology management ; v. 14 . - Series on technology management ; v. 14. .
Includes bibliographical references and index.
Innovations in the game industry : online games versus offline games -- Business models and corporate strategy -- Virtual societies and economics of online games -- The formation process of the Korean online game industry -- Factors promoting growth of the online game industry -- Global development and marketing strategies of Korean online games -- International comparison of online game users.
9781848163560 (hbk.) 1848163568 (hbk.)
Electronic games industry.
Technological innovations.
338.477948 / JON 2009