Havaldar, Krishna K.
Business marketing : text and cases / Krishna K. Havaldar. - 3rd ed. - New Delhi : Tata McGraw-Hill Education Private Limited, c2010. - xxxiii, 536 p. : ill. ; 25 cm.
Previous ed. published as Industrial marketing.
Includes bibliographical references and indexes.
9780070083257 (pbk.) 0070083258 (pbk.)
Industrial marketing.
Industrial marketing--Case studies.
658.8 / HAV 2010
Business marketing : text and cases / Krishna K. Havaldar. - 3rd ed. - New Delhi : Tata McGraw-Hill Education Private Limited, c2010. - xxxiii, 536 p. : ill. ; 25 cm.
Previous ed. published as Industrial marketing.
Includes bibliographical references and indexes.
9780070083257 (pbk.) 0070083258 (pbk.)
Industrial marketing.
Industrial marketing--Case studies.
658.8 / HAV 2010