Biemans, Wim G., 1960-
Business to business marketing : a value-driven approach / Wim G Biemans. - Maidenhead : Mc-Graw Hill Higher Education, c2010. - xxii, 362 p. : ill. ; 27 cm.
Includes bibliographical references and index.
9780077121891 (pbk.) 0077121899 (pbk.)
Industrial marketing.
658.804 / BIE 2010
Business to business marketing : a value-driven approach / Wim G Biemans. - Maidenhead : Mc-Graw Hill Higher Education, c2010. - xxii, 362 p. : ill. ; 27 cm.
Includes bibliographical references and index.
9780077121891 (pbk.) 0077121899 (pbk.)
Industrial marketing.
658.804 / BIE 2010