Doorley, John.
Reputation management : the key to successful public relations and corporate communication / John Doorley, Helio Fred Garcia. - 2nd ed. - New York, N.Y. : Routledge, c2011. - xxvii, 428 p. : ill. ; 27 cm.
Includes bibliographical references (p. 409-419) and index.
9780415801850 (pbk.) 0415801850 (pbk.) 9780415801843 (hbk.) 0415801842 (hbk.)
Corporate image.
Corporation--Public relations.
Communication in organizations.
659.2 / DOO 2011
Reputation management : the key to successful public relations and corporate communication / John Doorley, Helio Fred Garcia. - 2nd ed. - New York, N.Y. : Routledge, c2011. - xxvii, 428 p. : ill. ; 27 cm.
Includes bibliographical references (p. 409-419) and index.
9780415801850 (pbk.) 0415801850 (pbk.) 9780415801843 (hbk.) 0415801842 (hbk.)
Corporate image.
Corporation--Public relations.
Communication in organizations.
659.2 / DOO 2011