Funk, Daniel C.

Consumer behaviour in sport and events marketing action / [electronic resource] : Daniel C. Funk. - 1st ed. - Amsterdam ; Boston : Butterworth-Heinemann/Elsevier, 2008. - xvii, 247 p. : ill. ; 23 cm. - Sport marketing series .

Includes bibliographical references and index.

Preface -- Acknowledgements -- About the Author -- Part 1 provides the reader with an introduction to sport consumer behaviour followed by a comprehensive understanding of motivation and a discussion of sport marketing activities. -- Chapter 1: Introduction to Sport Consumer Behaviour -- Chapter 2: Sport Consumer Motivation -- Chapter 3: Sport Consumer Decision Making -- Chapter 4: Sport Marketing Action -- Part 2 provides the reader with a comprehensive understanding of Awareness, Attraction, Attachment, and Allegiance with marketing strategies to promote sport consumption within each stage and concludes with a discussion of perceived constraints that modify or inhibit behaviour. -- Chapter 5: Sport Awareness -- Chapter 6: Sport Attraction Chapter 7: Sport Attachment -- Chapter 8: Sport Allegiance -- Chapter 9: Constraints to Sport Consumption -- Part 3 provides an "Event Management Checklist: A Functional Guide to Preparation and Success" to help understand marketing actions related to the development, promotion and delivery of a sport event. -- 1) Administrative Services -- 2) Facilities and Support Services -- 3) Special Events and Services. Introduction to sport and event consumer behaviour -- Sport and event consumer motivation -- Consumer decision-making in sport and events -- Marketing action for sport and events -- Consumer awareness of sport and events -- Consumer attraction to sport and events -- Consumer attachment to sport and events -- Consumer allegiance to sport and events -- Constraints to sport and event consumption -- Administrative services -- Facilities and support services -- Special events and services.


Electronic reproduction.
Amsterdam :
Elsevier Science & Technology,
2009.
Mode of access: World Wide Web.
System requirements: Web browser.
Title from title screen (viewed on Dec. 3, 2009).
Access may be restricted to users at subscribing institutions.

9780750686662 0750686669

142094:142239 Elsevier Science & Technology http://www.sciencedirect.com


Sports--Marketing.
Consumer behavior.


Electronic books.

GV716 / .F86 2008

796.0698