Hollensen, Svend.
Global marketing : a decision-oriented approach / Svend Hollensen. - Sixth edition. - xlv, 792 pages : illustrations (colour), portraits (colour), map (colour) ; 27 cm
Includes bibliographical references and index.
9780273773160 (paperback)
Export marketing.
Export marketing--Case studies.
658.84 / HOL 2014
Global marketing : a decision-oriented approach / Svend Hollensen. - Sixth edition. - xlv, 792 pages : illustrations (colour), portraits (colour), map (colour) ; 27 cm
Includes bibliographical references and index.
9780273773160 (paperback)
Export marketing.
Export marketing--Case studies.
658.84 / HOL 2014