Kerpen, Dave.
Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (and other social networks) / Dave Kerpen. - New York : McGraw-Hill, c2011. - x, 260 p. : ill. ; 23 cm.
Includes bibliographical references and index.
9780071762342 (pbk.) 0071762345 (pbk.)
Internet marketing.
Online social networks.
Social media--Economic aspects.
Customer relations.
Branding (Marketing)
658.872 / KER 2011
Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (and other social networks) / Dave Kerpen. - New York : McGraw-Hill, c2011. - x, 260 p. : ill. ; 23 cm.
Includes bibliographical references and index.
9780071762342 (pbk.) 0071762345 (pbk.)
Internet marketing.
Online social networks.
Social media--Economic aspects.
Customer relations.
Branding (Marketing)
658.872 / KER 2011