Kunkel, Vicki.

Instant appeal : the 8 primal factors that create blockbuster success / Vicki Kunkel. - New York, N.Y. : American Management Association, c2009. - viii, 296 p. ; 24 cm.

Includes bibliographical references (p. [260]-282) and index.

9780814409466 (hbk.) 0814409466 (hbk.)


Success in business.
Success.
Consumer behavior.
Interpersonal relations.

658.409 / KUN 2009