Gilligan, Colin.
Strategic marketing planning / Colin Gilligan and Richard M.S. Wilson. - 2nd ed. - Amsterdam : Elsevier/Butterworth-Heinemann, c2009. - x, 552 p. : ill. ; 25 cm.
Includes bibliographical references (p. 519-535) and index
9781856176170 (pbk.) 1856176177 (pbk.)
Marketing--Management.
658.802 / GIL 2009
Strategic marketing planning / Colin Gilligan and Richard M.S. Wilson. - 2nd ed. - Amsterdam : Elsevier/Butterworth-Heinemann, c2009. - x, 552 p. : ill. ; 25 cm.
Includes bibliographical references (p. 519-535) and index
9781856176170 (pbk.) 1856176177 (pbk.)
Marketing--Management.
658.802 / GIL 2009