Sherman, Andrew J.
Franchising & licensing : two powerful ways to grow your business in any economy / Franchising and licensing Andrew J. Sherman. - 4th ed. - New York, N.Y. : American Management Association, c2011. - xi, 451 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9780814415566 (hbk.) 0814415563 (hbk.)
Franchises (Retail trade)--United States.
License agreements--United States.
658.8708 / SHE 2011
Franchising & licensing : two powerful ways to grow your business in any economy / Franchising and licensing Andrew J. Sherman. - 4th ed. - New York, N.Y. : American Management Association, c2011. - xi, 451 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9780814415566 (hbk.) 0814415563 (hbk.)
Franchises (Retail trade)--United States.
License agreements--United States.
658.8708 / SHE 2011