Normal view MARC view ISBD view

Cervo, Dalton, 1967-

Master data management in practice : achieving true customer MDM / Dalton Cervo, Mark Allen. - Hoboken, N.J. : John Wiley, c2011. - xxiii, 247 p. : ill. ; 24 cm. - [Wiley corporate F&A] .

Includes bibliographical references and index.

ISBN: 9780470910559 (hbk) 0470910550 (hbk)

Subjects--Topical Terms:
Customer relations--Data processing.
Data warehousing.
Data integration (Computer science)

Dewey Class. No.: 658.4038 / CER 2011