Thomas, David B., 1952-
The executive's guide to enterprise social media strategy : how social networks are radically transforming your business / David B. Thomas, Mike Barlow. - Hoboken, N.J. : John Wiley, c2011. - xix, 204 p. ; 24 cm. - Wiley & SAS business series .
Includes bibliographical references and index.
9780470886021 (hbk)
Business enterprises--Computer networks.
Strategic planning--Computer networks.
Social media--Economic aspects.
Online social networks--Economic aspects.
006.70684 / THO 2011
The executive's guide to enterprise social media strategy : how social networks are radically transforming your business / David B. Thomas, Mike Barlow. - Hoboken, N.J. : John Wiley, c2011. - xix, 204 p. ; 24 cm. - Wiley & SAS business series .
Includes bibliographical references and index.
9780470886021 (hbk)
Business enterprises--Computer networks.
Strategic planning--Computer networks.
Social media--Economic aspects.
Online social networks--Economic aspects.
006.70684 / THO 2011