Hashimoto, Kathryn.
Casino marketing : theories and applications / Kathryn Hashimoto. - Boston : Prentice Hall, c2010. - x, 150 p. : ill. ; 24 cm. - Casino management essentials series . - Casino management essentials series. .
Includes bibliographical references and index.
9780131996144 (pbk.) 0131996142 (pbk.)
Casinos--Marketing.
Casinos--Management.
795.0688 / HAS 2010
Casino marketing : theories and applications / Kathryn Hashimoto. - Boston : Prentice Hall, c2010. - x, 150 p. : ill. ; 24 cm. - Casino management essentials series . - Casino management essentials series. .
Includes bibliographical references and index.
9780131996144 (pbk.) 0131996142 (pbk.)
Casinos--Marketing.
Casinos--Management.
795.0688 / HAS 2010