Anderson, Eric.
Social media marketing : game theory and the emergence of collaboration / Eric Anderson. - Heidelberg : Springer, c2010. - x, 188 p. : ill. ; 25 cm.
Includes bibliographical references.
9783642132988 (hbk.)
Internet marketing.
Social media.
Game theory.
Customer relations.
658.872 / AND 2010
Social media marketing : game theory and the emergence of collaboration / Eric Anderson. - Heidelberg : Springer, c2010. - x, 188 p. : ill. ; 25 cm.
Includes bibliographical references.
9783642132988 (hbk.)
Internet marketing.
Social media.
Game theory.
Customer relations.
658.872 / AND 2010