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Derval, Diana.

The right sensory mix : targeting consumer product development scientifically / Diana Derval. - Heidelberg : Springer, c2010. - xiv, 146 p : ill. (some col.) ; 25 cm.

Includes bibliographical references and index.

ISBN: 9783642120923 (hbk.) 9783642120930 (ebk.)

Subjects--Topical Terms:
Consumers' preferences.
Senses and sensation.
Consumer behavior--Psychological aspects.
Target marketing.
Product differentiation.

Dewey Class. No.: 658.8342 / DER 2010