Kurtz, David L.
Boone & Kurtz contemporary marketing / David L. Kurtz. Boone and Kurtz contemporary marketing Contemporary marketing - 15th ed. - Mason, OH : South-Western, Cengage Learning, c2012. - 1 v. (various pagings) : col. ill. ; 29 cm.
Includes bibliographical references and index.
9781111221782 (hbk.) 1111221782 (hbk.)
Marketing.
658.8 / KUR 2012
Boone & Kurtz contemporary marketing / David L. Kurtz. Boone and Kurtz contemporary marketing Contemporary marketing - 15th ed. - Mason, OH : South-Western, Cengage Learning, c2012. - 1 v. (various pagings) : col. ill. ; 29 cm.
Includes bibliographical references and index.
9781111221782 (hbk.) 1111221782 (hbk.)
Marketing.
658.8 / KUR 2012