White, Margaret A.
The management of technology and innovation : a strategic approach / Technology & innovation Margaret A. White, Garry D. Bruton. - 2nd ed. - Mason, OH : South-Western, Cengage Learning, c2011. - xxii, 388 p. : ill. ; 23 cm.
Includes bibliographical references and index.
9780538478229 (pbk.) 0538478225 (pbk.)
Technological innovations--Management.
New products--Management.
High technology industries--Management.
658.514 / WHI 2011
The management of technology and innovation : a strategic approach / Technology & innovation Margaret A. White, Garry D. Bruton. - 2nd ed. - Mason, OH : South-Western, Cengage Learning, c2011. - xxii, 388 p. : ill. ; 23 cm.
Includes bibliographical references and index.
9780538478229 (pbk.) 0538478225 (pbk.)
Technological innovations--Management.
New products--Management.
High technology industries--Management.
658.514 / WHI 2011