Gorchels, Linda.
The product manager's handbook / by Linda Gorchels. - 4th ed. - New York : McGraw-Hill, c2012. - viii, 392 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780071772983 (hbk.) 0071772987 (hbk.)
Product management.
New products--Marketing.
658.8 / GOR 2012
The product manager's handbook / by Linda Gorchels. - 4th ed. - New York : McGraw-Hill, c2012. - viii, 392 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780071772983 (hbk.) 0071772987 (hbk.)
Product management.
New products--Marketing.
658.8 / GOR 2012