Taylor, Jim, 1947-

Selling to the new elite : discover the secret to winning over your wealthiest prospects / Jim Taylor, Stephen Kraus, and Doug Harrison. - New York : American Management Association, c2011. - xvi, 253 p. : ill. ; 24 cm.

Includes index.

The desire to acquire -- The passion of the salesperson -- The passion of the prospect -- The passion of the product -- Theory into practice : thirteen expressions of passion in selling -- From passion to execution.

9780814416532 (hbk.) 0814416535 (hbk.)


Selling.
Affluent consumers.
Customer relations.

658.85 / TAY 2011