Day, George S.
Strategy from the outside in : profiting from customer value / George S. Day, Christine Moorman. - New York, N.Y. : McGraw-Hill, c2010. - iv, 312 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780071742290 (hbk.) 0071742298 (hbk.)
Marketing--Management.
Customer relations.
658.802 / DAY 2010
Strategy from the outside in : profiting from customer value / George S. Day, Christine Moorman. - New York, N.Y. : McGraw-Hill, c2010. - iv, 312 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780071742290 (hbk.) 0071742298 (hbk.)
Marketing--Management.
Customer relations.
658.802 / DAY 2010