Scott, Peter R., 1964-
Auditing social media : a governance and risk guide / Peter R. Scott, J. Mike Jacka. - Hoboken, N.J. : John Wiley, c2011. - xx, 187 p. ; 24 cm.
Includes bibliographical references and index.
9781118061756 (hbk.)
Internet marketing.
Social media.
Business enterprises--Computer networks.
Customer relations--Technological innovations.
658.872 / SCO 2011
Auditing social media : a governance and risk guide / Peter R. Scott, J. Mike Jacka. - Hoboken, N.J. : John Wiley, c2011. - xx, 187 p. ; 24 cm.
Includes bibliographical references and index.
9781118061756 (hbk.)
Internet marketing.
Social media.
Business enterprises--Computer networks.
Customer relations--Technological innovations.
658.872 / SCO 2011