Marketing plans for services :
McDonald, Malcolm.
Marketing plans for services : a complete guide / Malcolm McDonald, Adrian Payne, and Pennie Frow. - 3rd ed. - Chichester, West Sussex : Wiley, 2011. - xv, 495 p. ; ill. : 25 cm.
Includes bibliographical references and index.
9780470979099 (pbk.)
Service industries--Marketing.
Service industries--Planning.
658.802 / MAC 2011
Marketing plans for services : a complete guide / Malcolm McDonald, Adrian Payne, and Pennie Frow. - 3rd ed. - Chichester, West Sussex : Wiley, 2011. - xv, 495 p. ; ill. : 25 cm.
Includes bibliographical references and index.
9780470979099 (pbk.)
Service industries--Marketing.
Service industries--Planning.
658.802 / MAC 2011