Taylor, Eric, 1963-
Mastering the world of marketing : the ultimate training resource from the biggest names in marketing / Eric Taylor, David Riklan. - Hoboken, N.J. : Wiley, 2011. - xv, 270 p. ; 24 cm.
Includes bibliographical references and index.
9780470888414 (pbk.)
Marketing.
Success in business.
658.8 / TAY 2011
Mastering the world of marketing : the ultimate training resource from the biggest names in marketing / Eric Taylor, David Riklan. - Hoboken, N.J. : Wiley, 2011. - xv, 270 p. ; 24 cm.
Includes bibliographical references and index.
9780470888414 (pbk.)
Marketing.
Success in business.
658.8 / TAY 2011