Manheim, Jarol B., 1946-
Strategy in information and influence campaigns how policy advocates, social movements, insurgent groups, corporations, governments, and others get what they want / [electronic resource] : Jarol B. Manheim. - New York : Routledge, c2011. - 1 online resource (xiv, 323 p.) : ill.
Includes bibliographical references (p. [275]-304) and index.
Points of origin -- Information and influence campaigns -- Strategy and tactics in campaign communication I : winning the argument -- Strategy and tactics in campaign communication ii : shaping the decision -- Networks and netwaves : organizing for influence -- Riding the waves : strategy and tactics in network activation -- Feeling the pressure : the dimensionality of targets -- Guarding the castle : deterring, deflecting, minimizing or defeating information and influence campaigns -- Information, and influence.
Mode of access: World Wide Web.
9780203833285 (ebk : PDF)
Communication in politics--United States.
Public relations and politics--United States.
Lobbying--United States.
Electronic books.
322.40973
Strategy in information and influence campaigns how policy advocates, social movements, insurgent groups, corporations, governments, and others get what they want / [electronic resource] : Jarol B. Manheim. - New York : Routledge, c2011. - 1 online resource (xiv, 323 p.) : ill.
Includes bibliographical references (p. [275]-304) and index.
Points of origin -- Information and influence campaigns -- Strategy and tactics in campaign communication I : winning the argument -- Strategy and tactics in campaign communication ii : shaping the decision -- Networks and netwaves : organizing for influence -- Riding the waves : strategy and tactics in network activation -- Feeling the pressure : the dimensionality of targets -- Guarding the castle : deterring, deflecting, minimizing or defeating information and influence campaigns -- Information, and influence.
Mode of access: World Wide Web.
9780203833285 (ebk : PDF)
Communication in politics--United States.
Public relations and politics--United States.
Lobbying--United States.
Electronic books.
322.40973