Roetzer, Paul, 1978-
The marketing agency blueprint : the handbook for building hybrid PR, SEO, content, advertising, and web firms / Paul Roetzer. - Hoboken, N.J. : John Wiley, c2012. - xviii, 237 p. : ill. ; 24 cm.
Includes bibliographical references (p. 211-218) and index.
9781118131367 (hbk.) 1118131363 (hbk.)
Marketing.
658.8 / ROE 2012
The marketing agency blueprint : the handbook for building hybrid PR, SEO, content, advertising, and web firms / Paul Roetzer. - Hoboken, N.J. : John Wiley, c2012. - xviii, 237 p. : ill. ; 24 cm.
Includes bibliographical references (p. 211-218) and index.
9781118131367 (hbk.) 1118131363 (hbk.)
Marketing.
658.8 / ROE 2012