Ogden, James R.
The entrepreneur's guide to advertising [electronic resource] / James R. Ogden and Scott Rarick. - Santa Barbara, Calif. : Praeger, c2010. - 1 online resource (xvii, 122 p.) : ill. - The entrepreneur's guide . - Entrepreneur's guide (Westport, Conn.) .
Includes index.
What is advertising, and how does it fit into the marketing plan? -- Outside suppliers and other sources of help -- Brand development -- Developing your advertising plan -- Media basics -- Choosing and executing your media plan -- Crafting your message -- Integrating other marketing communications components into your executions -- Putting the plan together and measuring its effectiveness -- The future for entrepreneurial advertising.
9780313365836 (ebk.) 0313365830 (ebk.)
Advertising--Management.
Marketing--Management.
Entrepreneurship.
Small business.
Electronic books.
HF5823 / .O3587 2010eb
659.1
The entrepreneur's guide to advertising [electronic resource] / James R. Ogden and Scott Rarick. - Santa Barbara, Calif. : Praeger, c2010. - 1 online resource (xvii, 122 p.) : ill. - The entrepreneur's guide . - Entrepreneur's guide (Westport, Conn.) .
Includes index.
What is advertising, and how does it fit into the marketing plan? -- Outside suppliers and other sources of help -- Brand development -- Developing your advertising plan -- Media basics -- Choosing and executing your media plan -- Crafting your message -- Integrating other marketing communications components into your executions -- Putting the plan together and measuring its effectiveness -- The future for entrepreneurial advertising.
9780313365836 (ebk.) 0313365830 (ebk.)
Advertising--Management.
Marketing--Management.
Entrepreneurship.
Small business.
Electronic books.
HF5823 / .O3587 2010eb
659.1