Berger, Arthur Asa, 1933-

Seeing is believing : an introduction to visual communication / Arthur Asa Berger. - 4th ed. - New York, N.Y. : McGraw-Hill, 2012. - xvi, 267 p. : ill. ; 23 cm.

Includes bibliographical references and indexes.

9780073512020 (pbk.) 0073512028 (pbk.)


Visual communication.

302.23 / BER 2012