De Chernatony, L.
From brand vision to brand evaluation : the strategic process of growing and strengthening brands / Leslie de Chernatony. - 3rd ed. - Amsterdam : Elsevier/Butterworth-Heinemann, 2010. - xvi, 376 p. : ill. ; 23 cm.
Previous ed.: 2006.
Includes bibliographical references (p. [361]-370) and index.
9781856177733 (pbk.) 1856177734 (pbk.)
Brand name products.
Trademarks.
Product management.
658.827 / DEC 2010
From brand vision to brand evaluation : the strategic process of growing and strengthening brands / Leslie de Chernatony. - 3rd ed. - Amsterdam : Elsevier/Butterworth-Heinemann, 2010. - xvi, 376 p. : ill. ; 23 cm.
Previous ed.: 2006.
Includes bibliographical references (p. [361]-370) and index.
9781856177733 (pbk.) 1856177734 (pbk.)
Brand name products.
Trademarks.
Product management.
658.827 / DEC 2010