Jackson, Steve.
Cult of analytics : driving online marketing strategies using Web analytics / Steve Jackson. - 1st ed. - Amsterdam : Elsevier/Butterworth-Heinemann, 2009. - xviii, 265 p. : ill. ; 25 cm. - E-marketing essentials . - E-marketing essentials. .
Includes index.
9781856176118 (pbk.) 1856176118 (pbk.)
Internet marketing.
Web usage mining.
658.872 / JAC 2009
Cult of analytics : driving online marketing strategies using Web analytics / Steve Jackson. - 1st ed. - Amsterdam : Elsevier/Butterworth-Heinemann, 2009. - xviii, 265 p. : ill. ; 25 cm. - E-marketing essentials . - E-marketing essentials. .
Includes index.
9781856176118 (pbk.) 1856176118 (pbk.)
Internet marketing.
Web usage mining.
658.872 / JAC 2009